Orientation and Strategy

( 19-08-2015 - 09:08 PM ) - Views: 6927

ORIENTED DEVELOPMENT 2015-2020 "IMPROVED QUALITY PRODUCTS AND INCREASING MARKET SHARE" Target customers: individual customers with demand for premium cars like Honda, Yamaha, Suzuki, SYM, ... ..and now shipping, fishing boats and businesses in the area production with demand for industrial lubricants.

 

ORIENTED DEVELOPMENT 2015-2020

 

"IMPROVED QUALITY PRODUCTS AND INCREASING MARKET SHARE"

 

Target customers: individual customers with demand for premium cars like Honda, Yamaha, Suzuki, SYM, ... ..and now shipping, fishing boats and businesses in the area production with demand for industrial lubricants.

 

Main products: products for the motor oil, lubricants for automotive and industrial lubricant with perfect lubricating solutions, accompanied with the development of the customer.

 

Target market: TP. Ho Chi Minh City, Hanoi, Hai Phong, Da Nang, Can Tho, industrial parks, the Western Province South, Southeast, Highlands.

 

 

 

BUSINESS STRATEGY 2015 -2020

 

With wholesale oriented, customer-centric, Taysaigon Petro shift focus on improving operational quality products, building products meet the required lubricant quality international standards, standardization and innovative production processes and products to meet customer needs while cooperation with Petro Taysaigon. Get to the "friendly - professional - share - effectively" as a guideline in sales activity. Active management strategy will focus on three main directions:

 

+ Focus accelerating business through the dealer channel Taysaigon Petro in 65 provinces and cities nationwide, expanding distribution channels or outsourcing to other countries in Asia.

 

+ Promote the brand's image management lubricant Taysaigon Petro to customers in various forms and with most economical cost.

 

+ Stable structure: To raise labor productivity in order to reduce product costs, building a closed production process, quality inspection combined output quality before being sold to customers, entire event personnel, special additional skilled personnel and sales personnel monitoring in the provinces, training sales personnel knowledge of lubricants.